1. Have Fun Content
One of the most effective ways to get fans to pay attention & interact with your page is to have content that is fun & engaging. In my experience, people don’t take themselves too seriously on social media — and neither should your page.
So get a little whacky sometimes!
This DOESN’T mean to post the first cat photo or stale meme you find on Google images.
Instead, come up with some random & unexpected fill-in-the-blank posts, questions or trivia posts.
And don’t forget to use humor in your posts!
I often visit Pinterest to find humorous content. I search “humor” on the Pinterest search bar rather than using the humor category.
Takeaway: Show your sense of humor. Post FUN content!
2. Have a Personality
Stories have been told & passed along for centuries.
Storytelling is also a great way to connect with your fans & boost Facebook engagement.
And what better way to connect than by adding your personality to each post? Establishing a personality & voice for your business is critical for any Facebook content strategy.
The Facebook pages I remember are pages that connect with me on a personal level — and have personal charisma!
Takeaway: Show your personality. Tell YOUR story!
3. Post Quotes
Now hold on!
Before you say “Nooooooooooo” to the use of quotes, I gotta chime in & say this:
People LOVE great quotes!
It’s just the truth.
This doesn’t mean you need to post them daily. But I recommend using quotes every once in a while to get your community talking (and thinking!)
Unlike some low quality content, quotes work well because they cover a wide range of interests & can connect with different people in different ways.
Everyone finds their own meaning in the quote. And that’s what makes it effective.
Takeaway: Aim to inspire. Aim to connect through other people’s wisdom. Post great quotes!
4. Add Value & Be Creative
What is the purpose of a Facebook page if not to be creative & offer value?
I see so many companies making the mistake of not doing this — mostly by posting too many ads about their products or services.
Sure, these ads may be valuable to some — but chances are most people don’t care.
Another common mistake many page managers make is posting content with generic descriptions — ones that have been used multiple times already.
You’ve probably seen this before, right?
Even if the material is interesting, it lacks a personal stamp — and thus lacks charisma!
So make sure to add your own creative description before sharing that viral blog post with your fans. You can use humor, your personality or a short quote from the post
Takeaway: Show your charisma via the content you share. Always add your own commentary!
5. Launch Simple Contests
Contests are another effective way to get Facebook fans interacting.
But make sure to select prizes carefully — so you’re giving away items related to your company instead of just iPhones, iPads & iAnything Else.
This is where charisma comes into play. Remember: you show your personality by the prize you choose!
If you just give away another iPad, you’ll mainly attract contestants who only want to win the prize — and don’t really care about your page or business.
Takeaway: Run contests. But show your personality via the prizes you choose!