7 Cara Bina Trust

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(1) IMEJ

Tonjolkan bisnes dengan identiti profesional melalui kuasa penjenamaan.

“First impression matters, make it count.”

(2) PESONA

Tampilkan diri anda sebagai pemilik bisnes. Wujudkan pesona sebalik entiti bisnes. Pelanggan lebih selesa & yakin berurusan dengan manusia sebenar.

“Put a face to the brand.”

(3) REAL BUSINESS

Kongsikan aktiviti bisnes seperti jumpa pelanggan, urus penghantaran atau staff meeting di pejabat.

“Show that you mean business.”

(4) FAKTA

Sertakan maklumat dari kajian pakar mengenai bisnes atau produk. Ketengahkan data saintifik atau kajian kes bagaimana produk menyelesaikan masalah pelanggan.

“Substantiate claims with facts & figures.”

(5) TESTIMONI

Tambahkan keyakinan pelanggan baru dengan kejayaan pelanggan lepas.

“Trigger emotions with success story.”

(6) KONSISTEN

Jalankan aktiviti pemasaran, perkongsian maklumat & aktiviti bisnes lain secara berterusan.

“Consistency makes you relevant.”

(7) RELATIONSHIP

Wujudkan hubungan 1-on-1 melalui komunikasi 2 hala.

“Listen & add value.”

Turning Rival Into Ally

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Semasa di dunia korporat dulu, saya selalu diingatkan oleh senior saya untuk cari cara untuk dapatkan manfaat semaksimum mungkin dari pihak satu lagi apabila masuk mana-mana business meeting.

We know our strength. So we should be able to find an angle where we can squeeze the other party to our advantage.

Cara pemikiran tersebut mungkin boleh apply dalam dunia korporat dimana wang adalah kayu pengukur sesebuah syarikat.

Walaubagaimanapun, dalam dunia bisnes baru kini yang penuh dengan persaingan sengit, “collaboration” melalui “partnership” lebih menguntungkan. Bukan sahaja dari nilai wang ringgit tetapi kepada nilai bisnes secara menyeluruh.

Sebagai contoh, mungkin dua entiti yang berbeza berkolaborasi untuk satu tujuan mampu melonjakkan kredibiliti dan branding kedua-dua entiti serentak hasil dari kerjasama tersebut yang digerakkan secara kolektif.

Bagi merealisasikan kolaborasi tersebut, kriteria paling utama adalah pencarian sinergi antara kedua belah pihak.

What both parties have to offer.

What was brought to the table.

What are the visions.

.. and where are the common grounds.

Most importantly, setting the right expectation for both parties prior to forming any sort of partnership.

Yang pasti, proses di atas akan lebih mudah bila kedua belah pihak “telanjang habis”. Sifat keterbukaan lebih mudah dilihat apabila disertakan dengan niat yang betul.

Walaupun pada perjumpaan pertama, ianya tidak mustahil.

For me it happened again, today.

However this time, it is on a whole new level. This partnership could fast track one of Dropshipking’s phases while enhancing my existing ARC program which is in the pipeline.

Honestly it is unexpected.

.. but exciting at the same time that that I want to keep this under wraps until we’re ready to move forward 🙂

To Fadhli Tahar & his team at Letmestore, I am honoured.

“Why compete if we can dominate together”.

Salute!

Richard Brandson’s Top 12 Tips for Entrepreneur

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What does it take to think more like Richard? Here’s my list of his Top 12 Tips that I’ve used – and recommend you use – to be a smarter entrepreneur:

Tip #1
Listen more than you talk. Nobody learned anything by hearing themselves speak.

Tip #2
Three steps to success: Hire great talent, give them the tools to succeed, and get out of the way.

Tip #3
Train people well enough so they can leave, treat them well enough so they don’t want to.

Tip #4
It is only by being bold that you get anywhere. If you are a risk-taker, then the art is to protect the downside. The brave may not live forever – But the cautious do not live at all.

Tip #5
Have courage. Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.

Tip #6
I never get the accountants in before I start up a business. It’s done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.

Tip #7
You don’t learn to walk by following rules. You learn by doing, and by falling over. One thing is certain in business. You and everyone around you will make mistakes.

Tip #8
There is no greater thing you can do with your life and your work than follow your passions – in a way that serves the world and you. As soon as something stops being fun, I think it’s time to move on. Life is too short to be unhappy.

Tip #9
Fun is at the core of the way I like to do business and it has been key to everything I’ve done from the outset. More than any other element, fun is the secret of Virgin’s success.

Tip #10
If somebody offers you an amazing opportunity but you are not sure you can do it, say yes – then learn how to do it later!

Tip #11
I have always believed that the only way to cope with a cash crisis is not to contract but to try to expand out of it.

Tip #12
For a successful entrepreneur it can mean extreme wealth. But with extreme wealth comes extreme responsibility. And the responsibility for me is to invest in creating new businesses, create jobs, employ people, and to put money aside to tackle issues where we can make a difference.

Which one or more of these could you start practicing today?

Source : Roger James Hamilton

Info Penting Bagi Pengeluar Produk Kesihatan

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Pendaftaran & pengiklanan adalah 2 perkara yang berlainan & kedua-duanya diperlukan.

[ Soalan ]
Adakah kelulusan LIU masih diperlukan sekiranya produk farmaseutikal tersebut telah berdaftar dengan Kementerian Kesihatan Malaysia?

[ Jawapan ]
Ya, kelulusan LIU masih diperlukan kerana pendaftaran produk dan pengiklanannya adalah dua perkara berbeza. Pendaftaran sesuatu produk bergantung kepada keselamatan dan efikasi produk tersebut manakala LIU mengawal dari segi aspek pengiklanan produk. Ini bagi mengelakkan kekeliruan dikalangan masyarakat disamping memastikan iklan itu mematuhi keperluan Akta Ubat (Iklan & Penjualan) 1956 dan peraturan-peraturannya.

Sumber : Bahagian Perkhidmatan Farmasi, KKM